iFeedback's Capability: Online Surveys and Research

In today’s business climate where financial pressures are forcing companies to evaluate their business strategy and operate in line with economic constraints, understanding your key markets is essential.iFeedback’s extensive range of quantitative and qualitative data services equips clients with the information and insight required to steer their operations in the right direction. In addition to collecting valuable data on your behalf, iFeedback provides detailed and competent analysis of your key data, identifying trends and defining pertinent action points. Strategic direction, tactical plans and a comprehensive roadmap for your business are compiled and presented, depending on the scope of the research. In developing customised surveys and research reports, we take several aspects into account, including:

  • Individual market sectors
  • Business to Business (B2B)
  • Rural and Urban differentials
  • Local and sub Saharan Africa locales.

We offer the following research tools if needed…

  • Concept testing
  • Pack changes
  • Product testing
  • Exploring stakeholder perceptions
  • Brand health.

At iFeedback.co.za, we even offer…

  • Retail audits/census
  • Measuring customer satisfaction levels
  • Customer usage and attitudes
  • Evaluation of impact of communication initiatives
  • Measuring perceptions of service quality

We can also conduct tailored research utilizing the following:

  • Observations at Point of Sale
  • Immersions at Point of Consumption
  • Focus Group Discussions at Central Venue
  • In-depth Interviews at Respondents Convenience
  • Tailored Online Surveys

Research Update

Get In Touch

iFeedback Research

Prospect Avenue

Somerset West

Cape Town, 8005

Phone: +27(0)21 20 1144

Why iFeedback

Fast turnaround times. Flexible data collection options. Powerful technology solutions.

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