Can anyone really afford to treat today’s economic climate with reckless disregard? Many business owners are pulling back a bit and reevaluating decisions that wouldn’t have been given a second thought not so long ago. This shift in business dynamics is one of the key reasons iFeeback.co.za exists.

Serving South Africa from South Africa means we have a keen understanding of the needs of business owners from South Africa, but this information alone is not enough to help answer all your questions, which is why we are fully equipped to offer a full range of quantitative and qualitative research programs. This is possible due to our association with Various Research Partners.

We are able to develop complete research reports based on extremely specific variables from our clients. We take into account things like…

• Individual market sectors

• Business to Business (B2B)

• Rural and Urban differentials

• Local and sub Saharan Africa locales.

We offer the following research tools if needed…

• Concept testing

• Pack changes

• Product testing

• Exploring stakeholder perceptions

• Brand health.

At iFeedback.co.za and our Partners we even offer…

• Retail audits/census

• Measuring customer satisfaction levels

• Customer usage and attitudes

• Evaluation of impact of communication initiatives

• Measuring perceptions of service quality

And if that’s not enough we conduct tailored research utilizing…

• Observations at Point of Sale

• Immersions at Point of Consumption

• Focus Group Discussions at Central Venue

• In-depth Interviews at Respondents Convenience

• Tailored Online Surveys

What we discover from the raw data isn’t simply a unique bar graph that looks impressive, but has no discernable meaning. Once research or survey is completed a team of professionals statistically analyzes the results. This means we scour the data to identify trends and define action points to consider. Strategic direction and tactical plans are compiled and presented depending on the scope of the research.

With iFeedback.co.za we do not simply present the data we help you define a roadmap for even greater success. We help you understand why saying, “This is the way it’s always been done,” is never a good answer when seeking to come to terms with the biggest questions your business will face.

These are challenging days and it takes teamwork to develop a plan that works for a success that has the potential of lasting longer than your next payroll.

Let us help you find that elusive path to success. What are some of your greatest business concerns? Let’s talk?  For more information please contact us.